Introducing Every: A Modern Payroll Platform for Startups

There are many things founders aspire to as they launch a startup. Growing a winning team, serving great customers, and building a product that will change the world. But chances are they don’t dream about managing the back office operations that’ll keep their business running, like payroll. I know I didn’t. 

Though in reality, most founders at early-stage startups find themselves as the backstop for HR processes. They spend hours filing state tax registrations, reviewing insurance plans, and managing compliance instead of working on their actual product. When building my previous startup, Reflektive, I had to navigate countless confusing steps to get payroll set up. Especially those dreaded government tax accounts needed for each state where we had employees.

Most founders aren't payroll experts, and many fail to keep up with mandatory compliance tasks. But the IRS doesn't care–business owners in the US are fined upwards of $6 billion every year. 

Meanwhile, incumbent payroll systems are built for traditional SMBs with conventional workforces, not tech startups. They’re complicated to set up, and don’t accommodate distributed teams or complex equity structures, let alone growth trajectories that can take you from three employees to thirty in a matter of months.

That’s why we’ve built Every, a modern payroll, benefits, and compliance platform designed specifically for startups. 

Introducing Every: The first payroll platform built for founders

Every is a startup-focused payroll platform that combines built-in compliance, international hiring support, and expert service in one seamless solution. Our platform frees founders from HR headaches so they can focus on achieving their vision.

What makes Every different: 

1) Automated compliance

As founders ourselves, we built the solution we wished we had. Put payroll taxes, offer letters with CIAAs, W-9 collection, and 1099 filing on autopilot. No more administrative headaches stealing your focus or surprise fines derailing your momentum.‍

2) State tax account setup

‍We handle state tax registrations and filings, saving our clients hours of work and helping them avoid penalties and paperwork.

3) International hiring

As founders, we needed a simpler way to hire internationally. Bring on team members in 200+ countries through our EOR solution or work with international contractors using country-specific contracts—all managed in one place. No legal research, no compliance surprises, just building your best team regardless of borders.

4) Concierge support

Each client gets their own Slack connect channel with our in-house specialists. These aren't outsourced support agents - they're actual payroll, benefits, and compliance experts who know your specific situation.

5) Compete for talent, protect your runway

Our tech-specific health benefits packages are built for the modern startup. We've navigated these waters ourselves and created options that match what the giants offer without their massive budgets. A dedicated specialist will help you find the sweet spot between competitive benefits and financial sustainability.

Customers Love Us

Hundreds of founders are already using Every to simplify their back office operations, with over $60,000,000 in payroll payments processed so far. Their experience says it all:

"We had some complicated situations (e.g. payroll for contractors), and Every handled them super well. We were literally set up within an hour for contractors and within a day for W2 payroll."

"We started with Rippling but it was a nightmare to use. It's clearly not optimized for small teams with low overhead. We ended up switching to Every. Pricing is similar but you get a significantly simpler product and founder support, and you can email a human who responds promptly. Highly recommend!"

“One of the smoothest onboarding processes I've ever had! Great experience with Rajeev and the Every team, with simple setup and white glove support! Excited to keep using Every :)”

About Every.io

Every.io is a Series A company that has raised $32 million in venture funding from Y Combinator and Redpoint. Here’s an article from Techcrunch for our $22.5 million Series A announcement.

Every was founded by Rajeev Behera and Barry Peterson.

Rajeev was the co-founder and CEO of Reflektive, an HR SAAS company that he scaled to 250 employees and raised $100M from a16z, Lightspeed, and TPG.

Barry was the Director of Engineering at Reflektive and has decades of experience scaling engineering teams at startups and Fortune 500 tech companies.